Helping Tweens Beat Bullying
Create a campaign that empowers, encourages, and informs bullied tweens.
Defining a Direction
AdCouncil is a powerful well respected non-profit that features empowering messages aimed for the greater good tacking all kinds of issues from social justice to humanitarian and beyond.
Needs of The User
Privacy + no judgement, absolute security
24/7 accessible help
Spoken in tween’s language/ using words and tools that feel natural
What are we aiming to accomplish
Create an empowering message
Help lower bullying in the tween age group
Give tweens helpful tools and raise awareness around these tools
Encourage tweens to seek help
Give tweens an awareness that they are not alone