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PSFK

Reimagining customer experience

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CX Consulting

 

A Strategy Worthwhile

At PSFK I advised and inspired brands such as Verizon, Samsung, CVS, and J&J on how to improve their customer experience for greater engagement and revenue. 

 

 

Summary

PSFK's Shopper Marketing Debrief explores how brands and retailers are empowering consumers along the new, digitally enabled paths to purchase, beginning in the home.  This report offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.

 

Summary

This research paper explores how companies and brands are rethinking packaging around environmental and sustainability issues to reduce waste and enhance customer engagement in different settings and scenarios. The following research provides an overview of new designs that leverage sustainable protocols, biomaterials, and recycling initiatives to deliver a more eco-friendly experience. 

Trends 

Incentivized reuse, creative multi-purpose, minimalist design, sustainable storytelling,  package-free approach.

 

Summary

This research paper looks at best-in-class examples of how retailers are activating families on and offline to lead wellness oriented lives. The following research provides a look at how companies are creating tools, services, and content to inspire and educate the modern family and encourage them to adopt healthier behaviors.

Trends

Healthy convenience, concierge style service, voice based guidance, gamified wellness, mindfullness training, digital citizenship, and inclusive education.

 

Summary

This research paper looks at best-in-class examples of how retailers are activating families on and offline to lead wellness oriented lives. The following research provides a look at how companies are creating tools, services, and content to inspire and educate the modern family and encourage them to adopt healthier behaviors.

Trends

Healthy convenience, concierge style service, voice based guidance, gamified wellness, mindfullness training, digital citizenship, and inclusive education.

 

Summary

Quantitative analysis examining consumer perception, behavior, pain points, and motivations for use of smart speakers and voice assistants. Identifying opportunities for brands to leverage this technology.